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Is Dindi Naturals Cruelty Free?

The short answer: Yes, Dindi Naturals is cruelty free. The long answer: Dindi Naturals is an Australian brand that makes cruelty free skin care and hair care products. Aside from creating gentle formulations for the face and body, they mindfully manufacture aromatherapy, personal care, and baby-friendly items.  According to their website, they blend their products… Continue reading Is Dindi Naturals Cruelty Free?

Which Hair Care Brands Are Cruelty Free? [We reviewed 17 brands!]

At Waldo’s Friends, animal welfare advocacy doesn’t end at rescuing cats and dogs. We believe in an equally kind world for all animals—including those voiceless animals used in animal testing labs to produce products used in our everyday lives. Products such as shampoos, conditioners, hair serums, and everything else in our bathrooms and households that… Continue reading Which Hair Care Brands Are Cruelty Free? [We reviewed 17 brands!]

Is VO5 Cruelty Free?

The short answer: No, VO5 is not entirely cruelty free. The long answer: Short for Alberto VO5, VO5 started off as a conditioning hairdressing made by a chemist named Alberto. VO5 pertains to five vitamin oils, ingredients that are included in the hair repair formula. These include Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil,… Continue reading Is VO5 Cruelty Free?

Is Clairol Cruelty Free?

The short answer: No, Clairol is not cruelty free. The long answer: A pioneer of the at-home hair colour kit, Clairol was first introduced in the US market in 1956. The hair care brand is currently owned by Coty Inc., an American multinational beauty company that also carries Wella Professionals, Max Factor, and CoverGirl—a cruelty… Continue reading Is Clairol Cruelty Free?

Is Bed Head Cruelty Free?

The short answer: No, Bed Head is not cruelty free. The long answer: Bed Head is a hair care brand distributed by TIGI. Its products are manufactured with the goal of enhancing the hair cut, colour, style, and finish of its users. These products are used by professional hairdressers and sold through salons and select… Continue reading Is Bed Head Cruelty Free?

Is Nexxus Cruelty Free?

The short answer: No, Nexxus is not cruelty free. The long answer: Nexxus is a hair care brand that was founded in 1979. It aims to develop salon knowledge with scientific techniques to create products for specific hair textures, hair styles, and levels of hair damage. Originally bought out by the Alberto-Culver company, Nexxus was… Continue reading Is Nexxus Cruelty Free?

Is Kérastase Cruelty Free?

The short answer:  No, Kérastase is not cruelty free. The long answer: A part of the L’Oréal Professional Products Division, Kérastase is a French luxury hair care line that was founded in 1964. Its products are primarily sold at luxury salons and through its official website. On its US site, Kérastase reveals, “We are happy… Continue reading Is Kérastase Cruelty Free?

Is Biolage Cruelty Free?

The short answer: No, Biolage is not cruelty free. The long answer: Biolage is a brand that uses botanical ingredients to create professional hair care and hair styling products. It was developed by the hair styling duo, Arnie and Sydell Miller, who founded Matrix. Ten years after Matrix was born, Biolage was introduced in the… Continue reading Is Biolage Cruelty Free?

Is Wella Professionals Cruelty Free?

The short answer: No, Wella Professionals is not cruelty free. The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold… Continue reading Is Wella Professionals Cruelty Free?

Is Head & Shoulders Cruelty Free?

The short answer: No, Head & Shoulders is not cruelty free. The long answer: Head & Shoulders is an anti-dandruff shampoo that was developed in 1961. It was originally created as a cream by a team working under chemical engineer and bacteriologist, John Parran Jr. Fourteen years later, they transformed it into a clinically proven… Continue reading Is Head & Shoulders Cruelty Free?

Is Matrix Cruelty Free?

The short answer: No, Matrix is not cruelty free. The long answer: Previously known as Matrix Essentials, Matrix was founded in 1980 by an American hair styling team/husband and wife, Arnie and Sydell Miller. Matrix is known for selling hair care, hair colour, hair styling, and texture creating products for professional hair stylists. It has… Continue reading Is Matrix Cruelty Free?

Is Schwarzkopf Cruelty Free?

The short answer: No, Schwarzkopf is not entirely cruelty free. The long answer: Schwarzkopf is a German brand that sells hair care, hair styling, and hair colouring products across the globe. It is owned by the multinational company Henkel, which has shared their commitment against animal testing. The company declares:  “We do not test our… Continue reading Is Schwarzkopf Cruelty Free?