Yes, Brilliant Silver White is cruelty free.
Brilliant Silver White is a cruelty-free hair colouring brand that is certified by People for the Ethical Treatment of Animals (PETA). It sells a highly effective instant toner for blonde and grey hair in two variants (Silver White and Silver Rose) as well as a leave-in spray.
The brand features PETA’s logo on the top banner of its website. Clicking on the logo leads to Brilliant Silver White’s Cruelty Free and Vegan section, in which they discuss, “Here at Brilliant Silver White, we love animals! That’s why all of our products have been certified as cruelty free and vegan by PETA, the world’s leading animal rights group. That means that none of our products are tested on animals or contain any animal by-products!”
A quick search on PETA’s Global Beauty Without Bunnies website reveals Brilliant Silver White as a company that does not conduct inhumane tests on animals. In addition, all its products are certified vegan by the third party organisation. This means that Brilliant Silver White has met PETA’s conditions, which they shared on their website:
“Global animal test-free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.
Global animal test-free and vegan recognizes companies and brands that meet the same requirements and whose entire product line is free of animal-derived ingredients. These companies are truly cruelty-free.”
To support this certified cruelty free and vegan hair dye brand, check out their website. You can also discover other cruelty free brands from our blog.
References:
Beauty Without Bunnies: Brilliant Silver White
PETA’s ‘Global Beauty Without Bunnies’ Program
Photo courtesy of Brilliant Silver White
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