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Cruelty Free

Find out which brands are truly safe for the planet.
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Is BabyU Cruelty Free?

Yes, babyU is cruelty free. Launched in 2005, babyU is a brand that produces high-quality products for babies. These include Goat Milk and Nappy Care Range, Toilet Training, and Bamboo Range (feeding accessories). The Australian brand is owned by Nice Pak Products, which also owns Highlands Goat Milk Soaps and GAIA Skin Naturals.  BabyU’s goal is… Continue reading Is BabyU Cruelty Free?

Is Clever Curl Cruelty Free?

Yes, Clever Curl is cruelty free. Clever Curl is an Australian line of specialised hair products made especially for men and women with curly hair. It was inspired by the Curly Girl Method by professional hairstylist and hair specialist, Lorraine Massey.  Clever Curl is owned by Ethical Brand Co, a company that also created Eco… Continue reading Is Clever Curl Cruelty Free?

Is Eco Style Project Cruelty Free?

Yes, Eco Style Project is cruelty free. Owned by Ethical Brand Co, Eco Style Project is focused on helping its users achieve flawless hair with their styling products. It was created by Luke and Julia Charters 10 years after developing EverEscents Organic Hair Care. Its main purpose is to “inspire and encourage everyday people to… Continue reading Is Eco Style Project Cruelty Free?

Is EverEscents Organic Hair Care Cruelty Free?

Yes, EverEscents Organic Hair Care is cruelty free. EverEscents Organic Hair Care is an all-natural, organic hair care line that was founded by Julia and Luke Charters. From the formulations to the bottles, their environmentally responsible products are manufactured in a certified organic factory in Australia. Their high-quality hair and essential oil formulations are exclusively… Continue reading Is EverEscents Organic Hair Care Cruelty Free?

Is Undo This Mess Cruelty Free?

Yes, Undo This Mess is cruelty free. With a mission to clean up the planet, Undo This Mess aims to provide “super clean cleaning products.” This entails using plants and renewable sources instead of fossil fuels where possible, making stuff locally, cutting down on plastic use, and using recycled materials. Developed by Natures Organics, the… Continue reading Is Undo This Mess Cruelty Free?

Is My Soda Australia Cruelty Free?

Yes, My Soda Australia is cruelty free. My Soda’s mission is two-fold: to provide sustainable and conscious hair care by helping curb Australia’s plastic problem. They do so by using solar power to manufacture their products and offer refill packs that help reduce plastic waste.  Using plant-based sources to nourish hair, My Soda doesn’t include… Continue reading Is My Soda Australia Cruelty Free?

Is Purity Sensitive Cruelty Free?

Yes, Purity Sensitive is cruelty free. Purity Sensitive is a range of laundry detergent formulated for people with sensitive skin. It was created by Natures Organics, who also developed household brands Cove and Earth Choice. On the Natures Organics page featuring Purity Sensitive, it shares, “Australian made and owned, and CCF accredited, Purity Sensitive helps… Continue reading Is Purity Sensitive Cruelty Free?

Is Funtime Bubble Bath Cruelty Free?

Yes, Funtime Bubble Bath is cruelty free. A mild, phthalate-free formula made for kids, Funtime Bubble Bath is a cruelty-free product manufactured by Natures Organics. It is accredited by Choose Cruelty Free, a non-profit organisation that advocates for cruelty-free living.  Nature Organics, which also carries Australian Pure and OC Naturals, is all for showing kindness… Continue reading Is Funtime Bubble Bath Cruelty Free?

Is Australian Pure Cruelty Free?

Yes, Australian Pure is cruelty free. Australian Pure is crafted with sensitive skin in mind. They use all-natural, organic extracts to gently yet effectively soothe the skin. Mineral oils, SLES, SLS, parabens, and synthetic fragrances are not found in their sorbolene⁠—an all-purpose cream.  Australian Pure’s parent company, Natures Organics, is committed to being kind to… Continue reading Is Australian Pure Cruelty Free?

Is OC Naturals Cruelty Free?

Yes, OC Naturals is cruelty free. OC Naturals is an Australian brand made and owned by Natures Organics. It sells environmentally friendly personal care products made from plant-derived ingredients and placed in recycled and recyclable eco-friendly packaging. These include products for the hair, hand, body, and a special Kids line.  On the main page of… Continue reading Is OC Naturals Cruelty Free?

Is Cove Cruelty Free?

Yes, Cove is cruelty free. Cove is a line of eco-friendly, plant-based cleaning products stored in reusable aluminum bottles and recyclable refill pouches. Their products include laundry liquid, glass cleaner, and surface cleaner. Manufactured in Dandenong Ranges, Victoria, Cove belongs to Natures Organics, an Australian-owned company that also carries Earth Choice, OC Naturals, and more. … Continue reading Is Cove Cruelty Free?

Is Earth Choice Cruelty Free?

Yes, Earth Choice is cruelty free. Manufactured by Natures Organics, Earth Choice is an Australian brand that carries plant-based and non-toxic cleaning products. Their products can be used in the kitchen, bathroom, and laundry.  On their website, they state, “Using plant-based ingredients, Earth Choice products are grey water and septic safe, CCF accredited, use 100%… Continue reading Is Earth Choice Cruelty Free?