Is Clever Curl Cruelty Free? | Waldo's Friends

Home / Blog / Is Clever Curl Cruelty Free?


Blog Hero

Cruelty Free

Is Clever Curl Cruelty Free?

Is Clever Curl Cruelty Free?

Yes, Clever Curl is cruelty free.

Clever Curl is an Australian line of specialised hair products made especially for men and women with curly hair. It was inspired by the Curly Girl Method by professional hairstylist and hair specialist, Lorraine Massey. 

Clever Curl is owned by Ethical Brand Co, a company that also created Eco Style Project and EverEscents Organic Hair Care. On their official website, they state that Clever Curl products are cruelty free certified by the third party organisation, Safe Cosmetics Australia. They share:

“Clever Curl is against the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals.

The team at Clever Curl [has] a strong passion for ethical and cruelty free manufacturing. To show our commitment, Clever Curl has obtained official accreditation from Safe Cosmetics Australia.”

Safe Cosmetics Australia also lists Clever Curl as vegan friendly certified. They are also in Choose Cruelty Free’s list of brands that do not test on animals.

To support this cruelty free and vegan brand, visit their website. You can also discover other cruelty free brands from our blog


Ethical Brand Co

About Clever Curl

Safe Cosmetics: Clever Curl

Choose Cruelty Free List of Brands

Look And Feel Good With These Cruelty-Free Aussie Beauty Brands

Photo courtesy of Clever Curl

Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Dust & Glow Cruelty Free?

Yes, Dust & Glow is cruelty free. Manufactured in New Zealand, Dust & Glow features sensorial formulations that are waterless and packaged without single-use plastic. Their skin, body, and hair care products do not include harmful ingredients such as artificial fragrances, sulfate, silicone, and paraben. The brand also offers product refills that are certified home… Continue reading Is Dust & Glow Cruelty Free?

Is Crowd Culture Cruelty Free?

Yes, Crowd Culture is cruelty free. Made in Australia, Crowd Culture aims to cultivate healthy skin through its probiotic, nutrient-dense formulations. From moisturisers to pink clay masks, their products contain “good bacteria” that work to naturally balance the skin.  Following a clean philosophy, Crowd Culture states that it does not “believe in synthetic ingredients, animal… Continue reading Is Crowd Culture Cruelty Free?

Is DayTox Cruelty Free?

Yes, DayTox is cruelty free. DayTox is a certified cruelty free and vegan skin care brand originating from Germany. The climate neutral company develops dermatologically tested formulations that seek to remedy various skin conditions. Featuring powerful active ingredients such as antioxidants and niacinamide, their product categories include eye care, face creams, masks, serums, and more. … Continue reading Is DayTox Cruelty Free?