coty inc.

The short answer: No, Clairol is not cruelty free. The long answer: A pioneer of the at-home hair colour kit, Clairol was first introduced in the US market in 1956. The hair care brand is currently owned by Coty Inc., an American multinational beauty company that also carries Wella Professionals, Max Factor, and CoverGirl—a cruelty… Continue reading Is Clairol Cruelty Free?

The short answer: No, Wella Professionals is not cruelty free. The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold… Continue reading Is Wella Professionals Cruelty Free?

The short answer: No, Max Factor is not cruelty free. The long answer: Max Factor is a cosmetics brand from Coty, Inc. It was founded by Polish beautician Maksymilian Faktorowicz in 1909 as Max Factor & Company. By 1991, it was purchased by American multinational consumer goods corporation Procter & Gamble. In 2016, Coty Inc.… Continue reading Is Max Factor Cruelty Free?

The short answer: Yes, CoverGirl is cruelty free! The long answer: An affordable cosmetic brand which originated from Maryland, USA, CoverGirl was created by the Noxzema Chemical Company in 1961. It was acquired by Procter & Gamble in 1989, followed by American multinational beauty company, Coty, Inc., in 2016. In 2018, Coty, Inc. put an… Continue reading Is CoverGirl Cruelty Free?