The short answer: No, Wella Professionals is not cruelty free.
The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold by Procter & Gamble to Coty, Inc. Alongside Wella, the multinational beauty company also develops and distributes Max Factor and CoverGirl (a cruelty-free brand!).
Wella does not disclose its animal testing stance on its official website. However, various sources have revealed that its products are available in China. Ethical Elephant has posted a correspondence with Wella, in which the company states, “We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals, except where required by law.” They also added, “It is common knowledge that China requires mandatory animal tests on all cosmetic products imported into the country. We continue to be involved in the dialogue with the Chinese authorities, including through our active membership of the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), to replace animal tests with alternatives.”
Until China changes its laws on animal testing or Wella discontinues selling its products in said country, the hair care company cannot claim to be cruelty free.
Is Wella Cruelty-Free? (What You Need To Know Before You Buy!)
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