The short answer: No, Clairol is not cruelty free.
The long answer: A pioneer of the at-home hair colour kit, Clairol was first introduced in the US market in 1956. The hair care brand is currently owned by Coty Inc., an American multinational beauty company that also carries Wella Professionals, Max Factor, and CoverGirl—a cruelty free brand!
Clairol’s official US website does not reveal its stance on animal testing. Hence, we cannot guarantee that its raw ingredients and/or finished products are tested on animals. Meanwhile, Coty Inc.’s official statement on animal testing is as follows: “At Coty, we do not test our products on animals and are committed to ending animal testing across the beauty industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which we sell them. Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. Coty has formed a strategic partnership with Cruelty Free International (CFI), the leading organization working to end animal testing for cosmetics globally, and so far, has achieved Leaping Bunny Certification for COVERGIRL.”
With regards to Clairol, PETA claims that the brand tests on animals. Cruelty Free Collections also states that Clairol is being sold in China. For its products to enter the Chinese market, they must first be tested on animals to guarantee consumer safety. Random testing may also be done if there are any customer complaints. Due to these presented facts, Clairol cannot be considered a cruelty free hair colouring brand.