Is Max Factor Cruelty Free? | Waldo's Friends

Home / Blog / Is Max Factor Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Max Factor Cruelty Free?

Is Max Factor Cruelty Free?

The short answer: No, Max Factor is not cruelty free.

The long answer: Max Factor is a cosmetics brand from Coty, Inc. It was founded by Polish beautician Maksymilian Faktorowicz in 1909 as Max Factor & Company. By 1991, it was purchased by American multinational consumer goods corporation Procter & Gamble. In 2016, Coty Inc. acquired Max Factor from P&G. Coty Inc. is one of the largest beauty and fragrance companies in the world and is also known for also distributing CoverGirl.

Max Factor’s official website does not post anything about their stance on animal testing. However, their parent company Coty Inc. reveals, “At Coty, we do not test our products on animals and are committed to ending animal testing across the beauty industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which we sell them. Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. Coty has formed a strategic partnership with Cruelty Free International (CFI), the leading organization working to end animal testing for cosmetics globally, and so far, has achieved Leaping Bunny Certification for COVERGIRL.”

Currently, Max Factor is sold in China. To be able to break into the Chinese market, Max Factor must follow the country’s importation laws, which includes testing products on animals. Though Max Factor is not doing the tests themselves, the brand has allowed Chinese authorities and third parties to do so on their behalf. Testing can also be done randomly or when a customer complains about their product. Given these facts, Max Factor cannot be considered a cruelty-free cosmetic line.

References:

Beauty Without Bunnies: Max Factor

Coty Inc.

Is Max Factor Cruelty Free in 2020?

Cruelty Free Kitty: Max Factor



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

If you’re conscious about only supporting ethical and cruelty free skin care brands, then this post is for you. We’re passionate about promoting brands that sell products that are ethically made, ethically sourced – including their ingredients without any animal testing, and sustainably managed. In this article, we’ll be diving into the concept of cruelty… Continue reading Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

Is Caress or Lux Cruelty Free?

The short answer: No, Caress or Lux is not cruelty free. The long answer: Known alternately as Lux, Caress is a global brand that was founded by the Lever Brothers in 1899. It began as a laundry soap called Sunlight Flakes, and later manufactured beauty soap bars and body washes. The brand is distributed by… Continue reading Is Caress or Lux Cruelty Free?

Is Johnson’s Baby Cruelty Free?

The short answer: No, Johnson’s Baby is not cruelty free. The long answer: Owned by American consumer goods and pharmaceutical company Johnson & Johnson, Johnson’s Baby is a brand that focuses on baby skin care. Officially launched in 1894, its products currently include baby-friendly items such as powder, shampoo, body lotion, massage oil, shower gel,… Continue reading Is Johnson’s Baby Cruelty Free?