Is VO5 Cruelty Free? | Waldo's Friends

Home / Blog / Is VO5 Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is VO5 Cruelty Free?

Is VO5 Cruelty Free?

The short answer: No, VO5 is not entirely cruelty free.

The long answer: Short for Alberto VO5, VO5 started off as a conditioning hairdressing made by a chemist named Alberto. VO5 pertains to five vitamin oils, ingredients that are included in the hair repair formula. These include Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil, Rosemary Leaf Oil, and Chamomile Flower Oil. 

After being acquired by Leonard Lavin in 1955, VO5 soon expanded into a full range of hair care products: shampoo, conditioner, hairspray, and hot oil treatment. Later on, VO5 and its sister brand Nexxus was purchased by the Anglo-Dutch consumer goods company, Unilever

In the FAQs section of its official website, VO5 states, “Our finished product is not tested on animals.” However, the brand does not elaborate whether their raw ingredients are tested on animals by their suppliers or authorised third parties. It also does not have any PETA certifications unlike other cruelty-free Unilever brands: St. Ives and Suave. Because of insufficient details, we cannot consider VO5 as 100% cruelty free. 

References:

VO5

Alberto-Culver



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

If you’re conscious about only supporting ethical and cruelty free skin care brands, then this post is for you. We’re passionate about promoting brands that sell products that are ethically made, ethically sourced – including their ingredients without any animal testing, and sustainably managed. In this article, we’ll be diving into the concept of cruelty… Continue reading Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

Is Caress or Lux Cruelty Free?

The short answer: No, Caress or Lux is not cruelty free. The long answer: Known alternately as Lux, Caress is a global brand that was founded by the Lever Brothers in 1899. It began as a laundry soap called Sunlight Flakes, and later manufactured beauty soap bars and body washes. The brand is distributed by… Continue reading Is Caress or Lux Cruelty Free?

Is Johnson’s Baby Cruelty Free?

The short answer: No, Johnson’s Baby is not cruelty free. The long answer: Owned by American consumer goods and pharmaceutical company Johnson & Johnson, Johnson’s Baby is a brand that focuses on baby skin care. Officially launched in 1894, its products currently include baby-friendly items such as powder, shampoo, body lotion, massage oil, shower gel,… Continue reading Is Johnson’s Baby Cruelty Free?