The short answer: Yes, Suave is cruelty free.
The long answer: Suave is a natural hair care line that was formed in 1937 by National Mineral Company. It originally sold hair tonic, then expanded into other hair care as well as body care products. In 1996, it was acquired by Unilever, a global multinational company that also manufactures Pond’s and St. Ives (a cruelty-free brand!).
On its US website, Suave announced that it is proud to be certified cruelty-free by People for the Ethical Treatment of Animals (PETA). The brand states, “Our Suave policy prohibits all animal tests, anywhere in the world. Over 30 years ago, our parent company Unilever started to use non-animal testing methods to assess the safety of its products and ingredients. Unilever’s ongoing work on alternatives to animal testing, and its commitment to promote their adoption globally, has also been recognized by PETA who has listed Unilever as a ‘company working for regulatory change.’”
Additionally, Ethical Pixie reports that Suave is not being sold in mainland China. Aside from this, it also reports that the suppliers of Suave’s raw ingredients and other third parties are not allowed to test on animals on their behalf. As such, Suave can be considered a cruelty-free brand.
To buy Suave products, visit their official website.
Suave: Certified Cruelty-Free by PETA
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