The short answer: Yes, St. Ives is cruelty free!
The long answer: St. Ives is a skin care line that carries body lotions, cleansing sticks, facial scrubs, and body washes made from 100% all-natural ingredients. It is owned by Unilever, a British-Dutch consumer goods company that also produces and distributes Vaseline.
As of December 2018, St. Ives has been certified cruelty free by PETA. It states, “Our St. Ives policy prohibits any animal tests on our products, anywhere in the world. Over 30 years ago, Unilever (aka our parent company) started to use non-animal testing methods to assess the safety of its products and ingredients. Unilever’s ongoing work on alternatives to animal testing, and its commitment to promote their adoption globally, has also been recognized by PETA who have listed Unilever ‘as a company working for regulatory change.’”
Through an email correspondence with Cruelty Free Kitty, a St. Ives representative confirmed that the brand and its suppliers do not test their raw ingredients and finished products on animals. St. Ives also does not allow any third parties to test on animals, nor does it sell in countries that require mandatory animal testing of their products. Furthermore, the representative shares that St. Ives has never been available for sale in stores in mainland China. “St. Ives is not and has never been sold directly in China. Consumers in China are only able to purchase St. Ives through cross-border e-commerce sites.”
To buy from this cruelty-free skin care brand, visit their official website.