The short answer: No, TRESemmé is not cruelty free.
The long answer: TRESemmé is an American hair care brand founded in 1947 by the Godefroy Manufacturing Company. It was named after the cosmetologist and hair care expert, Edna L. Emme. In 2010, it was bought by Unilever, which also produces and distributes Nexxus and Bed Head.
On its UK website, TRESemmé reveals their stance on animal testing: “TRESemmé is committed to eliminating animal testing across the business. Since the 1980s, TRESemmé has remained at the forefront of research into non-animal approaches to assess product safety and advocates effective, science-based regulation on alternatives to animal testing that ensure consumer safety and facilitate innovation.”
The brand adds, “TRESemmé scientists play a leading role internationally, working with key academic, government and NGO scientists to lead the development and application of non-animal tested approaches for assessing consumer safety. Where we are legally obliged to commission animal studies, we ensure a minimal number of animals are used.” They also state that “no animal testing is carried out in our own laboratories. In countries where local authorities test our products on animals, we are working with government scientists to help implement non animal-based methods.”
TRESemmé is available in China, a country that requires imported hair care products to undergo testing on animals. These experiments are done before the products can be sold in the country, or even after if a customer complains about a certain product. Despite their valiant efforts to find alternative ways to guarantee product safety, the hair care brand cannot be considered cruelty free if they allow China to test their products on animals.