The short answer: No, Bed Head is not cruelty free.
The long answer: Bed Head is a hair care brand distributed by TIGI. Its products are manufactured with the goal of enhancing the hair cut, colour, style, and finish of its users. These products are used by professional hairdressers and sold through salons and select distributors.
In 2009, Bed Head was acquired by Unilever, a global multinational company known for selling and distributing its products in China. A quick search on its UK website shows that Bed Head doesn’t seem to sell its products in China. However, their official animal testing policy posted on Cruelty Free Kitty states, “We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally. Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.”
The last sentence confirms that Bed Head must comply with a country’s laws to be able to sell their products there. With this in mind, Bed Head cannot be considered 100% cruelty free.