The short answer: No, Nexxus is not cruelty free.
The long answer: Nexxus is a hair care brand that was founded in 1979. It aims to develop salon knowledge with scientific techniques to create products for specific hair textures, hair styles, and levels of hair damage. Originally bought out by the Alberto-Culver company, Nexxus was later on purchased by Unilever.
On their official US website, Nexxus states: “We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally.
Since the 1980s, Unilever has remained at the forefront of research into non-animal approaches to assess product safety, and we advocate effective, science-based regulation on alternatives to animal testing that ensures consumer safety and facilitates innovation.”
However, research has confirmed that Nexxus is being sold in China. This means that the hair care brand has agreed to follow Chinese importation laws, which include testing its products on animals before and possibly after it is released in the market. Until Nexxus stops selling its products in China or the country changes their laws on animal testing, Nexxus cannot be considered a cruelty-free brand.