Yes, The Ordinary is cruelty free.
The Ordinary is an affordable skin care brand that offers “clinical formulations with integrity.” It was developed by DECIEM, a Canadian company focused on making advanced functional beauty. Founded by Brandon Truaxe in 2013, DECIEM is also known for its other beauty brands, namely The Chemistry Brand, NIOD, and Hylamide.
On the Our relationship with animals page, the company discusses their stance on animal testing. They state, “DECIEM does not test on animals and does not ask others to do so. DECIEM has been certified with the Leaping Bunny stamp of approval, a widely recognized standard for personal care and household products. Additionally, The Ordinary, The Chemistry Brand, and HIF have been certified vegan by PETA, and we are currently obtaining certification for all other DECIEM brands.”
More than just being cruelty free, DECIEM also reveals that it is a vegan company because it does not include ingredients derived from animals or their by-products. On their FAQs page, they share, “The Ordinary, The Chemistry Brand, and HIF have been certified vegan by PETA… Please refer to our legend for each product on our website that will indicate the specifications of any given product (for example, if it is vegan, nut-free, oil-free, etc.).”
A quick search on the Leaping Bunny’s Shopping Guide and People for the Ethical Treatment of Animals’ (PETA) Beauty Without Bunnies list confirms that The Ordinary is certified by both organisations as an animal-friendly and vegan brand.
To support this cruelty free and vegan brand, visit their website. You can also check out our extensive list of certified cruelty free and vegan household, cosmetic, and skin care brands.
References:
Beauty Without Bunnies: The Ordinary
Everything You Need to Know About The Ordinary’s Vegan and Cruelty Free Skincare
Photo courtesy of The Ordinary
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