Is Redken Cruelty Free? | Waldo's Friends

Home / Blog / Is Redken Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Redken Cruelty Free?

Is Redken Cruelty Free?

The short answer: No, Redken is not entirely cruelty free.

The long answer: An American hair care brand, Redken offers professional hair care and styling products for different hair types. It was founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding.

Currently, the brand is owned by the L’Oréal Group, which also manufactures Biolage. The group claims it has been against animal testing for over 30 years. On its official website, Redken shares, “L’Oréal, the parent company of Redken, no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

Redken is available in professional beauty salons in over 50 countries. This includes China, where imported beauty products undergo compulsory testing on animals. Experiments by third parties may be done before or after the items have been approved for distribution by the Chinese government. As such, Redken cannot be considered a cruelty-free brand. 

References:

FAQ

Beauty Without Bunnies: Redken (L’Oreal)

Leaping Bunny Approved Brands 

Cruelty Free Kitty: Redken

Our alternative methods to animal testing



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Biossentials Cruelty Free?

Yes, Biossentials is cruelty free. Founded by natural therapists Joanne Bruce and Lynn Lim in 1999, Biossentials is a brand that offers all-natural aromatherapy skin care products. It carries aromatherapy, massage, fragrance, hair care, and skin care lines. Biossentials promises quality and purity in their products, never using harmful and irritating chemicals, artificial fragrances and… Continue reading Is Biossentials Cruelty Free?

Is Biologi Cruelty Free?

Yes, Biologi is cruelty free. Biologi is an Aussie beauty brand that claims to have developed the world’s first fully active skincare range. Its face and body products contain 100% active, plant phyto-nutrients that effectively nourish and protect cells while addressing various skin problems. Mountain Pepper Berry, Soapberry, Davidson Plum, Kakadu Plum, Finger Lime, Rosehip,… Continue reading Is Biologi Cruelty Free?

Is Beysis Cruelty Free?

Yes , Beysis is cruelty free. Beysis is an Australian brand known for creating salon-quality nail polish in 31 colours that can be placed in personalised bottles. Certified cruelty free and vegan friendly, their nail polish are breathable, fast drying, chip resistant, and 10-free. Breathable nail polish allows moisture and natural oils to permeate through… Continue reading Is Beysis Cruelty Free?