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Is Redken Cruelty Free?

Is Redken Cruelty Free?

The short answer: No, Redken is not entirely cruelty free.

The long answer: An American hair care brand, Redken offers professional hair care and styling products for different hair types. It was founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding.

Currently, the brand is owned by the L’Oréal Group, which also manufactures Biolage. The group claims it has been against animal testing for over 30 years. On its official website, Redken shares, “L’Oréal, the parent company of Redken, no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

Redken is available in professional beauty salons in over 50 countries. This includes China, where imported beauty products undergo compulsory testing on animals. Experiments by third parties may be done before or after the items have been approved for distribution by the Chinese government. As such, Redken cannot be considered a cruelty-free brand. 

References:

FAQ

Beauty Without Bunnies: Redken (L’Oreal)

Leaping Bunny Approved Brands 

Cruelty Free Kitty: Redken

Our alternative methods to animal testing



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