Is Puracy Cruelty Free? | Waldo's Friends

Home / Blog / Is Puracy Cruelty Free?


Blog Hero

Cruelty Free

Is Puracy Cruelty Free?

Is Puracy Cruelty Free?

Yes, Puracy is cruelty free.

Puracy is an American company that does not test its raw ingredients and earth-friendly formulas on animals. Its naturally derived yet effective products are broken down into four categories, namely: house, body, baby and kids, and pets. 

Puracy is committed to being a cruelty free brand. It has received its independent accreditation from two distinguished programs: Leaping Bunny and Beauty Without Bunnies. In their blog post “Is Puracy Cruelty-Free?,” they write: 

“Being 100% cruelty-free at every stage of product development is a major part of our mission…

Since our team is made up of pet owners and animal lovers, it was obvious that Puracy was a cruelty-free company. Committing to never test on animals—at any stage of the product development process—is the right thing to do, both morally and ethically…

However, numerous home and personal care products brands claim that they don’t test on animals. But even if a company claims their ‘finished’ products aren’t tested on animals, it’s possible that individual ingredients in the finished formula have been. In fact, some manufacturers use the distinction between ‘testing ingredients’ and ‘testing finished products’ to suggest their products have never been tested on animals.

If a product advertises ‘never tested on animals’ or ‘cruelty-free’ on the label, we encourage you to dig a bit deeper. These terms aren’t regulated in the United States and don’t require verification processes that organizations like PETA and Cruelty Free International [now associated with Leaping Bunny] call for before endorsing any products or companies.”

Additionally, Puracy shares that they do not import and sell their products in China, a country known for having animal testing laws. However, they allow Chinese customers to purchase them online, therefore bypassing the animal testing requirements of the country.

To support this vegan-friendly (recognised as such by PETA) and cruelty free brand, visit their website. You can also discover other cruelty free brands from our blog


Leaping Bunny Approved Brands 

Beauty Without Bunnies: Puracy

Cruelty-Free Kitty: Cleaning Archives

Is Puracy Cruelty-Free?

Photo courtesy of Puracy

Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Váhy Cruelty Free?

Yes, Váhy is cruelty free. Váhy is a boutique natural fragrance house that creates genderless perfumes. Its founders Kate Macdonald and Anna Weatherlake created a modern fragrance line that inspired wanderlust as well as the desire for balance and simplicity in life. The company is committed to only using the finest and most ethical ingredients.… Continue reading Is Váhy Cruelty Free?

Is NCLA Beauty Cruelty Free?

Yes, NCLA Beauty is cruelty free. Established in 2010, NCLA Beauty was developed by sisters Elin and Anh-Thu Dannerstedt who dreamed of bringing “clean, effective beauty products” to customers. The American brand is known for crafting feel-good, original, and sensorial beauty products for the lips, hands, nails, and body.  When clicking on an item in… Continue reading Is NCLA Beauty Cruelty Free?

Is Mitty Cruelty Free?

Yes, Mitty is cruelty free. Launched in 2014, Mitty is a brand that manufactures and sells salon-quality nail products throughout Australia. These include gel polish sets, nail art brush kits, clean up tools, and polish removers. Their website even offers in-person and virtual nail training courses.  The nail art brand was developed by Mitra Burns… Continue reading Is Mitty Cruelty Free?