Is L’Oréal Cruelty Free? | Waldo's Friends

Home / Blog / Is L’Oréal Cruelty Free?


Blog Hero

Cruelty Free

Is L’Oréal Cruelty Free?

Is L’Oréal Cruelty Free?

The short answer: No, L’Oréal is not entirely cruelty free.

The long answer: French personal care company L’Oréal claims that it does not test any of its ingredients or products on animals. On its UK website, it says that it has developed alternative methods to animal testing. Episkin was created with human skin cells to mimic real skin. Despite these technological advancements, they admit that “certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as is still the case in China.” Since L’Oréal’s products are widely sold in China (which includes their Maybelline brand), they cannot be 100% sure that their products are not being tested by Chinese health authorities to meet the country’s requirements.   

Even if L’Oréal is aware of these animal testing procedures, the company continues to sell its products in China. However, they claim to play an active role in changing the landscape of animal testing, saying, “By being present in China, L’Oréal can enable the regulation to evolve. L’Oréal is the most active company working with the Chinese authorities towards a total elimination of animal testing. As a result, the vast majority of products we sell in China are no longer tested on animals.”


Care about your Skincare? So do we.

Is L’Oreal Cruelty-Free?

How L’Oreal Is Misleading Customers about Being Cruelty-Free

Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

If you’re conscious about only supporting ethical and cruelty free skin care brands, then this post is for you. We’re passionate about promoting brands that sell products that are ethically made, ethically sourced – including their ingredients without any animal testing, and sustainably managed. In this article, we’ll be diving into the concept of cruelty… Continue reading Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

Is Caress or Lux Cruelty Free?

The short answer: No, Caress or Lux is not cruelty free. The long answer: Known alternately as Lux, Caress is a global brand that was founded by the Lever Brothers in 1899. It began as a laundry soap called Sunlight Flakes, and later manufactured beauty soap bars and body washes. The brand is distributed by… Continue reading Is Caress or Lux Cruelty Free?

Is Johnson’s Baby Cruelty Free?

The short answer: No, Johnson’s Baby is not cruelty free. The long answer: Owned by American consumer goods and pharmaceutical company Johnson & Johnson, Johnson’s Baby is a brand that focuses on baby skin care. Officially launched in 1894, its products currently include baby-friendly items such as powder, shampoo, body lotion, massage oil, shower gel,… Continue reading Is Johnson’s Baby Cruelty Free?