Is Tide Cruelty Free? | Waldo's Friends

Home / Blog / Is Tide Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Tide Cruelty Free?

Is Tide Cruelty Free?

The short answer: No, Tide is not cruelty free.

The long answer: Manufactured by multinational consumer goods corporation Procter & Gamble, Tide is a laundry detergent brand that was first introduced to the American market in 1946. Originally known as a powdered laundry cleaner, it expanded its products and currently sells pods, liquid detergents, fabric sprays, as well as wipes and stain removers.

Tide does not disclose its official position on animal testing on its US website. However, its parent corporation shares, “P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date—involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.”

P&G distributes Tide and other brands such as Oral B, Herbal Essences, and Head & Shoulders all over the world. This includes China, where compulsory animal testing laws are still in place. This means that Tide’s finished products must be tested on animals before and possibly after they are sold in the market. Because of this, Tide cannot be considered cruelty free.  

References:

Tide 

Wikipedia: Tide

Beauty Without Bunnies: Tide

Our Commitment to Be Cruelty Free

Best Cruelty-Free & Vegan Laundry Detergent & Products

CFK: Tide



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Vegan Skin Care Brands for Cruelty Free Living

Being a responsible shopper is not just about supporting local entrepreneurs or choosing products made from all-natural ingredients. It’s also about being aware of where the ingredients came from, how they were sourced, and how they may affect your body as well as the world you live in. More and more environmentally conscious skin care… Continue reading Vegan Skin Care Brands for Cruelty Free Living

Is ANNOD Natural Skincare Cruelty Free?

Yes, ANNOD Natural Skincare is cruelty free. Manufactured in Australia, Annod Natural Skincare products are handmade in small batches using only the finest natural ingredients. Their salon-grade products are focused on anti-ageing, cleansing, exfoliating, masking, moisturising, and body care. Though the brand does not explicitly state that they are cruelty free, they have a “not… Continue reading Is ANNOD Natural Skincare Cruelty Free?

Is Andalou Naturals Cruelty Free?

Yes, Andalou Naturals is cruelty free. Founded by Stacey Kelly Egide, Andalou Naturals is a cruelty free skin care brand whose ingredients are 98% derived from nature. Aside from every product being 100% non-GMO verified, their indulgent skincare offerings are also gluten free.  On their Our Values page, the brand proudly states, “Alongside our Verified… Continue reading Is Andalou Naturals Cruelty Free?