Is Tide Cruelty Free? | Waldo's Friends

Home / Blog / Is Tide Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Tide Cruelty Free?

Is Tide Cruelty Free?

The short answer: No, Tide is not cruelty free.

The long answer: Manufactured by multinational consumer goods corporation Procter & Gamble, Tide is a laundry detergent brand that was first introduced to the American market in 1946. Originally known as a powdered laundry cleaner, it expanded its products and currently sells pods, liquid detergents, fabric sprays, as well as wipes and stain removers.

Tide does not disclose its official position on animal testing on its US website. However, its parent corporation shares, “P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date—involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.”

P&G distributes Tide and other brands such as Oral B, Herbal Essences, and Head & Shoulders all over the world. This includes China, where compulsory animal testing laws are still in place. This means that Tide’s finished products must be tested on animals before and possibly after they are sold in the market. Because of this, Tide cannot be considered cruelty free.  

References:

Tide 

Wikipedia: Tide

Beauty Without Bunnies: Tide

Our Commitment to Be Cruelty Free

Best Cruelty-Free & Vegan Laundry Detergent & Products

CFK: Tide



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

If you’re conscious about only supporting ethical and cruelty free skin care brands, then this post is for you. We’re passionate about promoting brands that sell products that are ethically made, ethically sourced – including their ingredients without any animal testing, and sustainably managed. In this article, we’ll be diving into the concept of cruelty… Continue reading Which Skin Care Brands Are Cruelty Free? [We reviewed over 30 brands!]

Is Caress or Lux Cruelty Free?

The short answer: No, Caress or Lux is not cruelty free. The long answer: Known alternately as Lux, Caress is a global brand that was founded by the Lever Brothers in 1899. It began as a laundry soap called Sunlight Flakes, and later manufactured beauty soap bars and body washes. The brand is distributed by… Continue reading Is Caress or Lux Cruelty Free?

Is Johnson’s Baby Cruelty Free?

The short answer: No, Johnson’s Baby is not cruelty free. The long answer: Owned by American consumer goods and pharmaceutical company Johnson & Johnson, Johnson’s Baby is a brand that focuses on baby skin care. Officially launched in 1894, its products currently include baby-friendly items such as powder, shampoo, body lotion, massage oil, shower gel,… Continue reading Is Johnson’s Baby Cruelty Free?