The short answer: No, Tide is not cruelty free.
The long answer: Manufactured by multinational consumer goods corporation Procter & Gamble, Tide is a laundry detergent brand that was first introduced to the American market in 1946. Originally known as a powdered laundry cleaner, it expanded its products and currently sells pods, liquid detergents, fabric sprays, as well as wipes and stain removers.
Tide does not disclose its official position on animal testing on its US website. However, its parent corporation shares, “P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date—involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.”
P&G distributes Tide and other brands such as Oral B, Herbal Essences, and Head & Shoulders all over the world. This includes China, where compulsory animal testing laws are still in place. This means that Tide’s finished products must be tested on animals before and possibly after they are sold in the market. Because of this, Tide cannot be considered cruelty free.