Is Shu Uemura Cruelty Free? | Waldo's Friends

Home / Blog / Is Shu Uemura Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Shu Uemura Cruelty Free?

Is Shu Uemura Cruelty Free?

The short answer: No, Shu Uemura is not cruelty free.

The long answer: Shu Uemura is a cosmetic line created by Shu Uemura, a Japanese makeup artist from Tokyo. He is known for developing a facial cleansing oil in 1960, and opening a makeup school. The brand Shu Uemura was created in 1983 and was purchased by L’Oréal in 2004.

The brand reveals its animal testing stance in its FAQs section, stating: “Shu Uemura does not use animals to test its products, and does not have animal testing conducted by anyone else to support our product safety review. Instead, Shu Uemura ensures product safety through L’Oréal’s research and development of state-of-the-art alternative methods to animal testing, including the use of reconstructed skin models. Others, completely independent of L’Oréal and outside the direction or control of L’Oréal, might do animal testing pursuant to their local requirements.” 

Despite this promise, Shu Uemura does not have any cruelty free certifications. In fact, PETA states that the cosmetic brand tests on animals. Additional sources have also indicated that Shu Uemura’s products are being sold in China—an Asian country known for its mandatory animal testing laws for imported beauty products. Shu Uemura must permit Chinese health officials or authorised third parties to test their products before or even after they are deemed safe for use. As such, the cosmetic brand cannot be considered completely cruelty free. 

References:

Shu Uemura FAQs

CFK: Shu Uemura

Beauty Without Bunnies: Shu Uemura

CFC: Shu Uemura

Wikipedia: Shu Uemura



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Váhy Cruelty Free?

Yes, Váhy is cruelty free. Váhy is a boutique natural fragrance house that creates genderless perfumes. Its founders Kate Macdonald and Anna Weatherlake created a modern fragrance line that inspired wanderlust as well as the desire for balance and simplicity in life. The company is committed to only using the finest and most ethical ingredients.… Continue reading Is Váhy Cruelty Free?

Is NCLA Beauty Cruelty Free?

Yes, NCLA Beauty is cruelty free. Established in 2010, NCLA Beauty was developed by sisters Elin and Anh-Thu Dannerstedt who dreamed of bringing “clean, effective beauty products” to customers. The American brand is known for crafting feel-good, original, and sensorial beauty products for the lips, hands, nails, and body.  When clicking on an item in… Continue reading Is NCLA Beauty Cruelty Free?

Is Mitty Cruelty Free?

Yes, Mitty is cruelty free. Launched in 2014, Mitty is a brand that manufactures and sells salon-quality nail products throughout Australia. These include gel polish sets, nail art brush kits, clean up tools, and polish removers. Their website even offers in-person and virtual nail training courses.  The nail art brand was developed by Mitra Burns… Continue reading Is Mitty Cruelty Free?