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Is Seventh Generation Cruelty Free?

Is Seventh Generation Cruelty Free?

Yes, Seventh Generation is cruelty free.

Since 1988, Seventh Generation has manufactured eco-friendly cleaning, paper, and personal care products in Burlington, Vermont. Its name was inspired by an old Iroquois philosophy, which says that “in our every deliberation, we must consider the impact of our decisions on the next seven generations.”

Seventh Generation has been a cruelty free brand from the very beginning. They reveal, “We are proud, that since our company’s founding in 1988, we have never, ever, conducted or commissioned any animal testing of our products or their ingredients. In fact, we design our products to be safe for people, their homes, their pets, and the environment, and we don’t believe any animal should be harmed in the process of making the products you use to create a clean and healthy home. It’s just who we are.

There are alternative methods of assessing product safety that don’t require inhumane animal testing. We use a combination of laboratory experiments without animals or animal materials, clinical dermatology studies with human volunteers, and globally recognized calculation models.

In 1999, we were pleased to join the Coalition for Consumer Information on Cosmetics (CCIC) Leaping Bunny program, the standard that provides the best assurance that no animal testing is used in any phase of product development by the company or on its behalf. Our cleaning and personal care products proudly feature the international Leaping Bunny logo to increase consumer awareness of our choice to produce products without any animal testing, ever.

Seventh Generation is listed in PETA’s database of companies that don’t test on animals and whose products are not based on animal ingredients.”

To support this certified cruelty free and vegan brand, visit their website. You can also discover other cruelty free brands from our blog


Beauty Without Bunnies: Seventh Generation

Leaping Bunny Approved Brands 

The Origin of Our Name


Photo courtesy of Seventh Generation

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