The short answer: No, Old Spice is not cruelty free.
The long answer: Old Spice is an American brand that has been selling male grooming products as early as 1937. It is known for its deodorants and antiperspirants, but has expanded its range to sell grooming products such as shampoos, body washes, and soaps. It was originally owned by Shulton Company, which was founded by William Lightfoot Schultz. In 1990, ownership was transferred to American multinational consumer goods corporation, Procter & Gamble.
Old Spice’s official website does not contain detailed information about their position on animal testing. However, its parent company reveals on its website: “P&G has invested in non-animal test method development for decades, and is also a founding sponsor and has been a leading presenter at every World Congress on non-animal test methods to date- involving thousands of scientists, regulators, and policy makers. We continue to partner with leading international animal welfare organizations, academia, industry coalitions and policy makers to promote alternatives to animal testing and gain their regulatory acceptance. Together, we have achieved a lot. We stopped animal testing our cosmetics products many years ago. In fact, P&G no longer animal tests any consumer product unless required by law and we are committed to make animal testing obsolete.”
At present, Old Spice products are available in mainland China. This particular country requires all imported grooming products to be tested on animals, which are conducted by health officials or authorised third parties. Old Spice and P&G need to comply with Chinese mandatory regulations to be able to sell its products in the country. Therefore, the men’s grooming brand cannot be considered completely cruelty free.