Is John Frieda Cruelty Free? | Waldo's Friends

Home / Blog / Is John Frieda Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is John Frieda Cruelty Free?

Is John Frieda Cruelty Free?

The short answer: No, John Frieda is not cruelty free.

The long answer: A British celebrity hairstylist, John Frieda is the founder of his eponymous hair product line. In 2002, the brand was acquired by Japanese company, Kao Corporation. They are the makers of Bioré. In response to animal testing queries, the brand states, “We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals.”

The hair care line adds, “We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. Occasionally, laws and regulations require testing of certain materials outside of the cosmetics category on animals. Since the 1980s, Kao Corporation has been actively working with industry associations and relevant third parties to find robust alternatives to animal testing (many of which have been adopted as international guidelines for non-animal testing).”

John Frieda products are sold in China, which means that the brand is obliged to follow the laws of this particular country. China is known for conducting animal tests for imported beauty goods to guarantee that they are safe for humans. As such, John Frieda cannot claim to be entirely cruelty free. 

References:

Our Commitment

Beauty Without Bunnies

Leaping Bunny Approved Brands



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Caress or Lux Cruelty Free?

The short answer: No, Caress or Lux is not cruelty free. The long answer: Known alternately as Lux, Caress is a global brand that was founded by the Lever Brothers in 1899. It began as a laundry soap called Sunlight Flakes, and later manufactured beauty soap bars and body washes. The brand is distributed by… Continue reading Is Caress or Lux Cruelty Free?

Is Johnson’s Baby Cruelty Free?

The short answer: No, Johnson’s Baby is not cruelty free. The long answer: Owned by American consumer goods and pharmaceutical company Johnson & Johnson, Johnson’s Baby is a brand that focuses on baby skin care. Officially launched in 1894, its products currently include baby-friendly items such as powder, shampoo, body lotion, massage oil, shower gel,… Continue reading Is Johnson’s Baby Cruelty Free?

Is AXE or Lynx Cruelty Free?

The short answer: No, AXE or Lynx is not cruelty free. The long answer: Also known as Lynx in certain territories, AXE is a male grooming brand that is distributed by the British-Dutch multinational consumer company, Unilever. It was first launched in France in 1983, and was geared toward the younger male demographic. It currently… Continue reading Is AXE or Lynx Cruelty Free?