No, Clorox is not cruelty free.
Clorox has been a brand synonymous to cleaning and disinfecting since the 1920s. It is used throughout American homes to clean bathrooms, kitchens, floors, pools, and the like. The name is a portmanteau of the two main ingredients—chlorine and sodium hydroxide—of its original product. Aside from Clorox, The Clorox Company owns brands such as Formula 409, Pine-Sol, and Burt’s Bees.
Clorox shares their animal testing stance on their parent company website, saying, “Clorox is committed to ending animal testing in our industry. We are, and will continue to be, relentless in our efforts to replace such testing with non-animal alternatives that are still able to confirm the safety of our products.” However, they do not state this stance on the official Clorox website, nor do they have third party accreditation from recognised organisations. Furthermore, People for the Ethical Treatment of Animals’ Beauty Without Bunnies program and Cruelty Free Kitty lists Clorox as a brand that tests on animals. Therefore, Clorox cannot be considered as a cruelty free brand.