The short answer: Yes, Bumble and bumble is cruelty free.
The long answer: Bumble and bumble is a hair care brand that is considered cruelty free because of its PETA certification and the fact that it does not sell its products in China. It began as a hair salon in 1977 by Michael Gordon, a hairdresser and entrepreneur. On its UK website, the hair care brand discusses its stance on animal testing, saying:
“Bumble and bumble, LLC. is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.
Bumble and bumble, LLC. fully supports the development and global acceptance of non-animal testing alternatives. To this end, the Company works extensively with the industry at large and the global scientific community to research and fund these alternatives.”
However, it is important to note that Bumble and bumble has been owned by Estée Lauder Companies since 2006. The company is known for selling particular brands in China, such as Estée Lauder and Bobbi Brown Cosmetics. On its website, Estée Lauder Companies states: “The Estée Lauder Companies is a global company with 25+ brands, sold in 150 countries and territories. While most regulatory bodies accept non-animal data to demonstrate safety in cosmetics, some regulatory bodies require the testing of our products or ingredients on animals to demonstrate cosmetics safety. In such cases, we take all practical and available steps to encourage the acceptance of existing non-animal test data instead.”
To purchase cruelty-free Bumble and bumble hair products, visit their website.