The short answer: No, Aussie is not entirely cruelty free.
The long answer: Aussie is an international cosmetics brand focused on selling hair care products such as shampoos, conditioners, hair serums, gels, and sprays. Its parent company is Procter & Gamble, an American multinational consumer goods corporation that also sells Olay.
On their website, Aussie proudly states that they are cruelty free. The brand shares, “Yes, Aussie is recognized cruelty free by PETA! Koalas, wombats and kangaroos, quokkas, bilbies and quolls… whether you’ve heard of them or not, our Australian natives, big and small, are our friends. All of them! That’s why, at Aussie, we’re against animal testing.” Aussie adds, “Rest assured, you can be kind to kangaroos (and all our other furry friends) while having perfect, bouncy hair too.”
Despite their cruelty-free claims, websites such as Vegan Beauty Girl and Cruelty Free Kitty argue that because Aussie is sold in China, it cannot claim to be 100% cruelty free. China has mandatory testing laws for imported cosmetic products. Though Aussie is said to be selling domestically manufactured products in China, there is still a risk of post-market testing conducted by third parties on behalf of the Chinese government. Therefore, Aussie cannot claim to be completely cruelty free.