Is Simple Cruelty Free? | Waldo's Friends

Home / Blog / Is Simple Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Simple Cruelty Free?

Is Simple Cruelty Free?

The short answer: No, Simple is not entirely cruelty free.

The long answer: Simple is a skin care brand that is created by Unilever, the same British-Dutch consumer goods company known for manufacturing cruelty-free brands Suave and St. Ives.  

Selling masks, cleansers, and moisturizers especially formulated for sensitive skin, Simple claims to be a brand that’s “kind to skin, kind to the planet, kind to animals, and kind to people.” On its FAQs page, it states, “Simple is aligned with Unilever’s corporate position on animal testing: we do not test our products on animals and are committed to ending animal testing. Our leading-edge research has one clear purpose: to continue to develop new non-animal approaches that can guarantee that our products are safe, without any need for animal testing.”

However, it continues with, “Occasionally, when there are no suitable non-animal approaches available, some of the ingredients we use have to be tested; and some governments test our products on animals as part of their regulatory requirements. We are actively working with these governments, other scientists and NGOs, to put in place alternative methods.”

Simple is certified cruelty free by PETA. Additionally, Cruelty Free Kitty reports that Simple does not currently sell their items in China—a country known for conducting mandatory tests of imported products on animals. But because it is clearly stated that Simple will allow governments to test their products on animals when needed, we cannot consider the skin care line as 100% cruelty free. 

References:

Beauty Without Bunnies: Simple

Simple Skincare 

Simple FAQs

CFK: Simple



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is AXE or Lynx Cruelty Free?

The short answer: No, AXE or Lynx is not cruelty free. The long answer: Also known as Lynx in certain territories, AXE is a male grooming brand that is distributed by the British-Dutch multinational consumer company, Unilever. It was first launched in France in 1983, and was geared toward the younger male demographic. It currently… Continue reading Is AXE or Lynx Cruelty Free?

Is Coppertone Cruelty Free?

The short answer: No, Coppertone is not cruelty free. The long answer: Coppertone is an American sunscreen brand that was founded in 1944. It originally manufactured lotion to darken tans, and later on gained popularity by selling sun care products. To date, it sells a wide range of sun care products in various formats (lotion,… Continue reading Is Coppertone Cruelty Free?

Is Biotherm Cruelty Free?

The short answer: No, Biotherm is not cruelty free. The long answer: A French skin care brand, Biotherm is a portmanteau of bio (which is short for biologist) and therm (which pertains to thermal plankton). Thermal plankton is an ingredient found in all of Biotherm’s skincare products. It was originally discovered by biologist Dr. Jos… Continue reading Is Biotherm Cruelty Free?