Yes, Sienna Byron Bay is cruelty free.
Certified vegan and cruelty free, Sienna Byron Bay was created in 2013 by Danielle Egan. The brand started off with 13 nature-inspired colours and was sold locally, but soon expanded to 40 fun shades and became stocked globally. It even sells clean, breathable, plant-based nail polish.
On its Frequently Asked Questions section, Sienna Byron Bay proudly shares its accreditations. “Sienna is very proud to be accredited by the following independent, internationally recognised auditing bodies who verify we meet the high standards we set for ourselves.
- B Corporation
- Safe Cosmetics Australia (the toxic-free campaign)
- Choose Cruelty Free Australia
- Vegan Action (vegan.org)
- PETA (Beauty Without Bunnies program)”
They also take time out to explain the difference between cruelty free and vegan. “To start, Sienna is both cruelty-free and vegan certified (woohoo!) but did you know a company can be vegan but not cruelty-free and cruelty-free but not vegan? Confusing isn’t it! Cruelty-free refers to not testing on animals, whereas vegan means not including animal or animal byproducts within ingredients.”
Photo courtesy of Sienna Byron Bay