Is Rexona Cruelty Free? | Waldo's Friends

Home / Blog / Is Rexona Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is Rexona Cruelty Free?

Is Rexona Cruelty Free?

The short answer: No, Rexona is not cruelty free.

Manufactured and distributed by Unilever, Rexona is a deodorant and antiperspirant brand that was previously owned by Helene Curtis Industries, Inc. It was developed by an Australian couple, Samuel and Alice Sheffer, back in 1908. The brand was sold in different forms such as aerosols, pumps, roll-ons, sticks, and creams.

On its FAQs section, Rexona reveals: “At Unilever, we do not test our products on animals and have complied with the EU animal testing bans for cosmetics since 2004 and support calls for similar bans to be introduced globally.

Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.

As part of our commitment to ending animal testing, we have a growing number of brands that ensure that neither their procuts – nor the ingredients they use – are subject to animal testing by suppliers or by regulatory authorities. These brands’ commitment to no animal testing is certified by animal welfare groups.

We use a wide range of non-animal approaches to assess the safety of our products for consumers and continue to develop new ‘next generation’ approaches. Our team of internationally recognized leaders in non-animal safety science work with regulatory authorities, NGOs, our suppliers and other scientists across the world to share these approaches, to promote their broader use and acceptance by authorities. Our leading-edge research has one clear purpose: to continue to develop new non-animal approaches that can guarantee that our products are safe, without any need for animal testing.”

Sold in different parts of the world, Rexona uses different names such as Sure (United Kingdom and Ireland), Degree (USA and Canada), Rexena (Japan and South Korea), and Shield (South Africa). The grooming brand is also sold in China, where imported products are subject to mandatory animal testing to guarantee user safety. Their laws include testing a product before or possibly after it has been released in the market, especially when a customer files a complaint against the brand. As such, Rexona cannot claim to be 100% cruelty free.

References:

Wikipedia: Rexona

Rexona FAQs

Aiming at China’s Armpits: When Foreign Brands Misfire

CFK: Rexona



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Vegan Skin Care Brands for Cruelty Free Living

Being a responsible shopper is not just about supporting local entrepreneurs or choosing products made from all-natural ingredients. It’s also about being aware of where the ingredients came from, how they were sourced, and how they may affect your body as well as the world you live in. More and more environmentally conscious skin care… Continue reading Vegan Skin Care Brands for Cruelty Free Living

Is ANNOD Natural Skincare Cruelty Free?

Yes, ANNOD Natural Skincare is cruelty free. Manufactured in Australia, Annod Natural Skincare products are handmade in small batches using only the finest natural ingredients. Their salon-grade products are focused on anti-ageing, cleansing, exfoliating, masking, moisturising, and body care. Though the brand does not explicitly state that they are cruelty free, they have a “not… Continue reading Is ANNOD Natural Skincare Cruelty Free?

Is Andalou Naturals Cruelty Free?

Yes, Andalou Naturals is cruelty free. Founded by Stacey Kelly Egide, Andalou Naturals is a cruelty free skin care brand whose ingredients are 98% derived from nature. Aside from every product being 100% non-GMO verified, their indulgent skincare offerings are also gluten free.  On their Our Values page, the brand proudly states, “Alongside our Verified… Continue reading Is Andalou Naturals Cruelty Free?