Is Live Native Cruelty Free? | Waldo's Friends

Home / Blog / Is Live Native Cruelty Free?


Blog Hero

Cruelty Free

Is Live Native Cruelty Free?

Is Live Native Cruelty Free?

Yes, Live Native is cruelty free.

Founded by Ian and Vicky Ewbank in Scotland, Live Native produces a premium range of organic and vegan skin products meant to restore the skin’s natural vitality. Vicky shares her story towards sustainable health and well-being, which included choosing to adopt a vegan diet and saying goodbye to harmful products. “It made little sense then to use popular products that had been manufactured in a conventional and more often toxic manner. Combining fragile heat-damageable oils with water and alcohol, and then ‘embalming’ them with petrochemical-derived emulsifiers, detergents, and preservatives is by no means a recipe for healthy skin. I thought it was time for a paradigm shift in the skincare industry.”

Since 2007, the self-funded company has reached out to clients, salons, and spas around the world to sell their cold-pressed and toxin-free products. Catering to both men and women, their ingredients include carefully selected tropical oils and mineral-rich living plant extracts. More importantly, they share that “no animal products or animal testing, mineral oils, hydrogenated oils, colourings, phthalates, preservatives, parabens or petroleum by-products, alcohol or unnatural stabilisers are used in any Live Native product.”  

Live Native displays the Vegan Society trademark on its website, proving that they have certified vegan products. Though they do not mention People for the Ethical Treatment of Animals (PETA) on their official website, their name can be found on PETA’s Beauty Without Bunnies list as a certified animal-test free and vegan brand. This implies that Live Native refrains from using animal-derived ingredients and avoids testing their ingredients, formulations, and products on animals anywhere in the world.  

To support this cruelty free and vegan brand, visit their website. You can also discover other cruelty free brands from our blog


Beauty Without Bunnies: Live Native

Meet the Maker


PETA’s ‘Global Beauty Without Bunnies’ Program

Photo courtesy of Live Native

Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Nail HQ Cruelty Free?

Yes, Nail HQ is cruelty free. Established in 2012, Nail HQ is a nail treatment brand created by Soinvogue. Aside from Nail HQ, the UK-based company owns a variety of beauty brands including Brushworks, So Eco, Eye Candy, Invogue, Look Good Feel Better, and Aristocrat.  On their company website, Nail HQ shares that their products… Continue reading Is Nail HQ Cruelty Free?

Is Hanami Cosmetics Cruelty Free?

Yes, Hanami Cosmetics is cruelty free. Hanami Cosmetics is a female-run Australian company that manufactures makeup, nail care, and nail polish products. It was founded by naturopath Hannah Jones in 2016, with the intention of helping people “look good, feel good, and do good all at the same time.” As an ethical brand, it promises… Continue reading Is Hanami Cosmetics Cruelty Free?

Is Habit Cosmetics Cruelty Free?

Yes, Habit Cosmetics is cruelty free. Founded by Aja Frierson, Habit Cosmetics aims to “build an inclusive clean beauty brand, and to create the all-around best clean makeup products.” This goal is met by using non-toxic, vegan, and cruelty free ingredients, developing highly versatile formulas, and placing them in sustainable packaging. Their products include nail… Continue reading Is Habit Cosmetics Cruelty Free?