Yes, Herbivore Botanicals is cruelty free.
Herbivore Botanicals was founded by Julia Wills and Alexander Kummerow in 2011 straight from their kitchen in Seattle, USA. Their face, skin, and body products are said to be created using “all-natural ingredients, plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, and GMO free soy wax.” Their clarity mask, smoothing serum, and face oil are just three of their bestselling items sold in the US, Canada, Australia, and Europe.
On their About Us page, Herbivore Botanicals writes that all their formulas are “original, created and tested by us, on real people—never on animals and always from scratch.” While searching on their website, you can find more explanations regarding their stance on animal testing and using ingredients derived from animals or their by-products:
Herbivore loves animals! We are PETA and Leaping Bunny certified cruelty-free. We do not test on animals at any point within our supply chain or pay for another company to conduct testing. Herbivore does not sell or do business in countries that have animal testing policies.
All ingredients used in Herbivore products are 100% vegan.”
Photo courtesy of Herbivore Botanicals