The short answer: No, Elizabeth Arden is not cruelty free.
The long answer: Elizabeth Arden is an American cosmetics, skin care, and fragrance company founded by Canadian-American businesswoman, Florence Nightingale Graham. In 2016, the company became a wholly owned subsidiary of Revlon, Inc.
On their official website, the company states, “Elizabeth Arden, Inc. shares your concern about the use of animals in safety testing and is committed to eliminating the need for animal testing. We are equally committed to the health and safety of consumers and to creating products that comply with the laws of all countries where our products are sold. We do not perform any animal tests on our product formulations or ingredients, nor ask others to test on our behalf, except in the rare instances where required by law. These laws apply to every company in the beauty industry that sells products globally, and Elizabeth Arden, like all other global beauty companies, must comply with any applicable local laws.”
Elizabeth Arden adds, “Our ultimate goal is to eliminate the necessity for animal testing globally. We work closely with our industry and the scientific community around the world to actively support our industry’s sharing of scientific data and to support and fund research programs to develop and validate non-animal alternatives for product testing.”
Currently, Elizabeth Arden products are being sold in mainland China. This implies that by law, their items must all be tested on animals before being sold in the country. It also means that authorised third parties may do random tests on animals using their products, even if they have already been approved. Because of these reasons, Elizabeth Arden cannot be considered 100% cruelty free.