Is Designer Brands Cruelty Free? | Waldo's Friends

Home / Blog / Is Designer Brands Cruelty Free?


Blog Hero

Cruelty Free

Is Designer Brands Cruelty Free?

Is Designer Brands Cruelty Free?

The short answer: Yes, Designer Brands is cruelty free.

The long answer: Designer Brands is a cosmetic line that was founded by Tony and Sharon Rechtman of Total Beauty Network (TBN). It was launched 15 years ago with the intention of giving Australian shoppers a choice to purchase affordably priced makeup at par with high-end brands. 

Distributed mainly in pharmacies, Designer Brands is committed to producing products that are not only safe for people, but are also kind to animals. They share, “Our range is free of nasties such as parabens, talc, and bismuth, which we take great pride in. On top of that, all our products are 100% Certified Vegan and Certified Cruelty Free. They matter to us and always will because we are true to our ethos and values.” 

With regards to being cruelty free, they expound by saying, “Our products and their ingredients have never been tested on animals by us, by anyone on our behalf, by our suppliers or anyone on their behalf – guaranteed!” Designer Brands as well as other TBN brands (namely Colour by TBN, Raww Cosmetics, and INIKA Organic) have received cruelty free certifications from Choose Cruelty Free.

Buy products from this vegan, cruelty free brand through their website. You can also discover other cruelty free brands from our blog


Choose Cruelty Free List of Brands


TBN: About

Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Dust & Glow Cruelty Free?

Yes, Dust & Glow is cruelty free. Manufactured in New Zealand, Dust & Glow features sensorial formulations that are waterless and packaged without single-use plastic. Their skin, body, and hair care products do not include harmful ingredients such as artificial fragrances, sulfate, silicone, and paraben. The brand also offers product refills that are certified home… Continue reading Is Dust & Glow Cruelty Free?

Is Crowd Culture Cruelty Free?

Yes, Crowd Culture is cruelty free. Made in Australia, Crowd Culture aims to cultivate healthy skin through its probiotic, nutrient-dense formulations. From moisturisers to pink clay masks, their products contain “good bacteria” that work to naturally balance the skin.  Following a clean philosophy, Crowd Culture states that it does not “believe in synthetic ingredients, animal… Continue reading Is Crowd Culture Cruelty Free?

Is DayTox Cruelty Free?

Yes, DayTox is cruelty free. DayTox is a certified cruelty free and vegan skin care brand originating from Germany. The climate neutral company develops dermatologically tested formulations that seek to remedy various skin conditions. Featuring powerful active ingredients such as antioxidants and niacinamide, their product categories include eye care, face creams, masks, serums, and more. … Continue reading Is DayTox Cruelty Free?