Is AXE or Lynx Cruelty Free? | Waldo's Friends

Home / Blog / Is AXE or Lynx Cruelty Free?

Blog

Blog Hero

Cruelty Free

Is AXE or Lynx Cruelty Free?

Is AXE or Lynx Cruelty Free?

The short answer: No, AXE or Lynx is not cruelty free.

The long answer: Also known as Lynx in certain territories, AXE is a male grooming brand that is distributed by the British-Dutch multinational consumer company, Unilever. It was first launched in France in 1983, and was geared toward the younger male demographic. It currently sells body sprays, deodorants, antiperspirants, body washes, bars, hair care, and hair styling products. 

On its Chile website, Axe reveals its policy on animal testing, stating: “Animal testing is a contentious issue, and there are strong and diverse opinions on the need for animal testing to underpin the development of new consumer products, particularly cosmetics. Unilever is required to provide animal data to comply with the safety regulations in place in different countries across the world. Where we are legally obliged to commission animal studies, we ensure that the minimum numbers of animals are used.

Unilever is committed to the elimination of animal testing for its business, and is at the forefront of research into non-animal approaches for assessing consumer safety. Currently, a very small amount of animal testing is still necessary to deliver innovative products that provide consumer benefits and are market competitive.

At Unilever, using non-animal approaches is the norm. Most of our products reach consumers without testing any of their ingredients on animals. We do not test our actual products on animals (any testing is undertaken on individual ingredients), and we do not undertake animal testing in our own laboratories (any studies are conducted by third party laboratories). A few countries still undertake product testing in their government laboratories. We are working with the local authorities to ensure the implementation of non-animal methods.”

As mentioned earlier, Axe is sold in some countries as the brand Lynx. This includes China, a country where imported beauty products undergo compulsory animal tests to guarantee user safety. Lynx products are sold alongside items by its sister brands, Pond’s and Vaseline. All of its products may be tested before they are released in the Chinese market or afterwards, whenever a customer files a complaint. Due to the presented information, Axe or Lynx cannot be considered 100% cruelty free. 

References:

Wikipedia: Axe

Axe Chile FAQs

CFK: Axe

Photo courtesy of Wikimedia Commons



Leave a comment

Your email address will not be published. All fields are required.

Check out related posts

Is Váhy Cruelty Free?

Yes, Váhy is cruelty free. Váhy is a boutique natural fragrance house that creates genderless perfumes. Its founders Kate Macdonald and Anna Weatherlake created a modern fragrance line that inspired wanderlust as well as the desire for balance and simplicity in life. The company is committed to only using the finest and most ethical ingredients.… Continue reading Is Váhy Cruelty Free?

Is NCLA Beauty Cruelty Free?

Yes, NCLA Beauty is cruelty free. Established in 2010, NCLA Beauty was developed by sisters Elin and Anh-Thu Dannerstedt who dreamed of bringing “clean, effective beauty products” to customers. The American brand is known for crafting feel-good, original, and sensorial beauty products for the lips, hands, nails, and body.  When clicking on an item in… Continue reading Is NCLA Beauty Cruelty Free?

Is Mitty Cruelty Free?

Yes, Mitty is cruelty free. Launched in 2014, Mitty is a brand that manufactures and sells salon-quality nail products throughout Australia. These include gel polish sets, nail art brush kits, clean up tools, and polish removers. Their website even offers in-person and virtual nail training courses.  The nail art brand was developed by Mitra Burns… Continue reading Is Mitty Cruelty Free?