The short answer: No, Aquaphor is not cruelty free.
The long answer: Developed in 1925, Aquaphor is a skin care brand known for its “healing” properties. The ointment supposedly creates a semi-occlusive barrier on the skin that allows the outflow of excess fluid and the inflow of oxygen. Presently, the brand carries four categories: body care, baby care, lip care, and minor wound care.
Aquaphor is owned by Beiersdorf, Inc., a German multinational company that also owns NIVEA. The brand does not state its stance on animal testing on its official website. Nevertheless, a quick check on its parent website reveals that Beiersdorf is committed to making animal testing obsolete worldwide. It says, “We are convinced that animal testing is not necessary to prove the skin tolerability and effectiveness of our cosmetic products. This is why we do not conduct any animal testing for our cosmetic products and their ingredients, and do not have any animal testing done on our behalf—unless, in the very rare case, this is specifically required by law.”
The last phrase points to Aquaphor being sold in countries that have mandatory animal testing regulations to guarantee user safety. With this in mind, Aquaphor cannot claim to be cruelty free unless they refrain from selling their products in China and other countries with similar laws.